YELLOW COVER

Background

When NTI decided to expand from truck insurance into mobile plant and equipment, they engaged us to create a completely new brand that immediately connected with equipment owners and brokers, and clearly demonstrated the industrial strength protection that only Yellow Cover provides.

Our solution

Existing policy holders needed to be retained and new customers established. A new brand name and identity was developed that was intrinsic to the construction industry.

Unreasonable result

Sales increased by $8 million or 300% within 12 months of launch.