XGS, TJM’s suspension product range was due for a life of its own. As an expert in 4WD suspension, XGS comes with the promise that you can drive assured that with XGS, you’re in safe hands.

To position it as a specialist in the market, XGS needed to be able to stand alone as a brand while staying an exclusive offering under TJM.

Through identifying three key profiles of the audience, we needed to develop an idea that appealed to all level of 4WD drivers. For a market that is so hugely researched by consumers, the XGS brand had to be prominent to come into consideration through the involved and highly considered suspension purchase process.

Brand Strategy Creative Design Graphic Artwork Positioning Repositioning Advertising Logo Design Packaging POS Direct Marketing Exhibition Stands Campaign Launch B2B B2C Content Creation TVC Radio Social Media Production Retail Activation


Supported by research and innovation behind the development of the XGS suspension products, XGS deserves to be represented as a serious expert leader. The XGS range is designed and developed in Australia offering various options for consumers to choose the product specifically suited to their needs. 

Through the redevelopment of the XGS brand identity, the logo was developed taking inspiration from ski slope difficulty indicators to represent the three levels of suspension all the way through to expert 4WD level. 

In a cluttered market XGS needed a positioning that it could own and stand by. We landed on tested, designed and engineered for Australia’s toughest conditions. 

The job to do is to plant the seed in the 4WDer’s mind – Is their current suspension enough?


XGS suspension is security and peace of mind. It can take you wherever you want to go whether it’s the beaches of Fraser Island or the deserts of the Aussie outback.

XGS really can handle anything.

Standing on the tagline of “Handle Anything”, the brand communication story was written around the idea that XGS can take you on all of life’s journeys. XGS technology puts you in control and prepared for any adventure that is thrown your way. The script was crafted to represent all stages of life, while targeting our three driver profiles on the journey of life with XGS suspension.

Brand Strategy Creative Design Graphic Artwork Positioning Repositioning Advertising Logo Design Packaging POS Direct Marketing Exhibition Stands Campaign Launch B2B B2C Content Creation TVC Radio Social Media Production Retail Activation

What's with the name next thursday?

The world is changing at breakneck speed. Anything could happen in the next 10 minutes that can influence the way consumers think and how brands should behave. In fact, the world could be completely different by next Thursday. We like it that way. It keeps us on our toes. 



The terms:

– creative agency

– advertising agency

– branding agency

– design agency

– brand strategy agency

– logo design agency

– graphic design agency

– video production agency

– social media digital agency

– marketing agency

… can often draw a blank face – what do we actually do?

In short, we’re a full service agency, which means we will use our skills to create engaging and appealing work for businesses and brands of all shapes and sizes, in every stage of their life cycle, from start ups to brands needing reinvention.

A creative agency is commonly made up of designers, developers, PR geniuses, content writers, and account directors.

The great thing about working with an agency like ours is that we’ve got lots of different skillsets, each one is a specialist marketing professional. Each creative professional has something they can each bring to your business, be that a creative design idea, a new approach to social media, or a different marketing strategy.

Services offered can vary and they can be one-off or they could be longer-term campaigns – some lasting months or years.

One thing you can be certain of, these people will never be short of an idea (or ten) to enhance your brand.

Remember, every brand or business needs an identity (graphic design), and creative agencies like us help create knock-out ones!

How to Build your Brand

Your brand is the backbone of your business – you need a Branding Agency.

Get the strategy right and your business will stand out – and who doesn’t want that? You need a Advertising Agency.

We firmly believe that “success starts with an unreasonable idea”. You need a Creative Agency.

Creativity, strategy, and data should come together to create an idea so bold, so ‘out there’, that’s it’s nothing short of genius. THAT is what we do. You need a Brand Strategy Agency.

Our agency can take you through every step needed to boost your business to the next level. We can help you with all of the above.

Let’s Start at Campaign

Your audience is key. They make everything possible, so we ensure they’re respected.

We look to connect with your audience and clients. Not on a superficial level. Through emotion, personalisation and human truths. Whether B2B or B2C our Media Agency will help you reach your audience segments.

It’s always about your audience – start there. Sometimes the best approach is a Direct Marketing idea. Sometimes going big with an above the line campaign reaching a mass market is the best bang for buck. Our Strategy Planners will help you define what will be the best approach to take. R.O.I. isn’t just bang for buck, it also stands for Relevance, Originality and Impact.

Our ideas are big. Your media campaign doesn’t have to be. A brand needs a good idea. They don’t need a big budget. Our Creative Agency can help you with this.

Our projects are bold and give you the best results in Australia. We have the runs on the board and proof!

We may sound confident but we have a strong history of doing just that.

With a team of creative professionals working to create change through different campaigns; traditional advertising, digital, and experimental. We have the tools to take your business to the next level. That’s why you would engage an Advertising Agency of our calibre.


People might tell you, “it’s about being in the right place, at the right time”.

The truth is, there is an art to building a brand. Your brand should capture your audience. You need a Branding Agency.

Your audience should feel something, experience something when they think about your brand. This leads them to engage with your business. A Creative Agency can help you with this.

This experience creates a feeling that your business is different from your competitors, and so a relationship is formed. Brand Strategy is our strength at nextThursday.

If you’re considering a refresh of your brand, a full launch, audits, or style guides, then we have the branding strategies and solutions to make it work for you.

We practice what we preach, we get to know about clients. We engage and come together with you on the project. Delivering the best brand out there for your audience.


A brand without a strategy is like flying blind. You just wouldn’t do it, would you? Not knowing where to look or turn.

Marketing strategies, a design strategy, whatever strategy it is, it’s important. Knowing what direction you want to go in is the best way to tackle business.

Do you know your customers? If not, it’s time to!

Knowing and understanding your customers will help to create an effective marketing strategy for your brand.

It can be common for a business to focus on what they do. Clients don’t buy that, they buy why you do it.

This is what your brand strategy needs to focus on.

We can provide you with the services and team to delve into your customers’ minds and influence them.

From there we work on which channels are going to be the most successful. This could mean mobile app development, social media marketing and advertising, digital or traditional marketing content – or a little bit of everything.

Whatever is best for your brand in Brisbane, we’ll find it!

Services We Offer


From logo design to brand books, from event booklets to brochures, to a complete brand refresh – we produce them all – and more!

Our creative design team are experts at delivering a clear message to your clients. When and where ever you need it. Learn more about our brand design services.

Brand Launch & Strategy

Whether you are launching a new brand or are looking for a refresh of your current brand strategy – our Brisbane based Branding team with give you the insight and strategy needed to stand out from the crowd.

We take an audience first approach to a brand launch, seeking who the best customers are to target and what your audience needs. If you want to bring your brand out of the dark, learn more about why we are the number one branding agency in Brisbane.

Video Production

Love it or hate it (your brand should love it), video is continuing to rise as one of the most popular, and powerful ways to reach your audience – which means having a strong video strategy in place is key for success.

We can build a multi-purpose video strategy that will connect with your audience across a range of different channels – from 6 second Facebook ads and other forms of social media marketing, to full-scale TV productions. Learn more about our video production services.

Digital Marketing

Every business is different. You know that. We know that.

Our digital team can help you build your digital presence. Whether you are looking for an SEO agency, to improve organic share of voice, or a paid media strategy, we can take on the whole marketing project. Including monitoring the success of it.

Whatever your business, we can build the right digital marketing strategy for you.

Campaign Strategy

This is where the work across brand comes to life, and where we will look at exactly which channels and mediums are the best for connecting with your audience.

If you are looking to put together a large national campaign across multiple mediums and mass media, or simply looking to trial a campaign in one state -our creative advertising team have the experience and expertise to navigate your market and ensure your brand stands out from the crowd.

Learn more about our approach to media campaign strategy.

Other Services

We don’t stop there! Our creative advertising agency in Brisbane is always open to working on other projects. 

The Benefits of Working with a Creative Agency

Nobody knows your brand better than you, right? So how can an agency help you?

We are more than just a pretty face, we have expert knowledge.

We’re an agency that has been around the block a few times. We have a proven track record. Big brands and small brands, we understand them all.

Not just local to Brisbane and we don’t stop at Australia. We work on a range of projects anywhere.

If you have a goal in mind, a creative agency can usually help to make that become a reality.

Bag of Creativity

It’s in the name, creative agency. We’re a creative bunch.

Businesses want to get notice and leave a lasting good impression – but how do you achieve that? Through creativity. By being different.

Being creative can come in lots of forms. Digital marketing, social media marketing, logo design, or graphic design. But how do you get any of that?

A creative agency! We are your answer.

Creative Ideas

Being creative is all well and good – but knowing how to achieve those maximum results is also key.

A creative agency can – and should – put you out of your comfort zone.

Enabling you to see things from a different perspective. Enabling you to take a fresh approach to your business.


Everybody like experience. Finding an agency with experience will serve you well.

This shows they understand and can apply different customer needs.

You want them to be different. If you’re not engaged by their websites, what are they going to do for yours?

Full Team

There are different agencies out there.

Advertising agencies, digital agencies, marketing agencies.

They all do slightly different things, but a creative agency put them all under one roof and gives you the best of them all.

A creative agency usually has a wide network – so if they haven’t got someone perfect for the project in house, they’ll find that person.

Why choose us?

If you search ‘Creative Agency Brisbane Australia’, you’re bound to find lots of agencies, so why us?

Stand Out From the Crowd

Branding and clever design can help your business stand out from your competition. That’s exactly what you want to do, right?

“With great design comes great power”.

We can give you that power.

Work with an Experienced Team

You need to know your niche to thrive in it. That’s no different in the creative agency world.

Boy, do we know and understand our niche!

All of our team have years worth of knowledge and they know how to use it, too.

Grow your Brand

Be honest, you’re here because you want to grow your brand, and you’re in the right place, because we want to grow your brand too!

We have lots of different ways to do this.

Brand design solutions, digital marketing solutions, app development, and much more.

The fact is, we find out what makes your customer tick, and we take it up a notch.

Add Quality and Value

Working with a digital marketing agency doesn’t have to cost the earth. We don’t.

Everybody should be able to have superb branding, fantastic designs, and stand out marketing.

We make that possible.



Why not give us a call between now and next Thursday and find out for yourself.