OLD BRAND SNAPSHOT

LOGO JOURNEY

ICON CONCEPT

New colour palette

TAGLINE- ROLLOUT & EXPLORATION

An understated nod of approval. Confident and grounded, without getting into overpromising: i.e. ‘Fantastic move’

GOOD MOVE RATIONALE

• Aussie vernacular phrase. Friendly, disarming and approachable. It’s how real Aussies speak, and we are an Australian company 

• Multiple meanings allows the line to address various WorkPac stakeholders and communication objectives. i.e. 

– Good move for FTM’s / Candidates 

– Good move for Clients 

– Good move for our internal team 

– Good move for the environment, society 

• It’s easy to understand how this line relates to a company focused on the recruitment sector (i.e A move between jobs, employers, work sites, career paths, seniority of positions, contracts, partnerships, geographic regions – they are all ‘good moves’) 

• WorkPac has some amazing statistics backing our success, and each one is evidence that using WorkPac is a ‘good move’ 

• Inherently positive – very useful given the current negativity associated with the WorkPac brand (as per the research). Every ‘Good move’ can cumulatively steer the brand to a better place. 

• Short, sharp and memorable – only two words.

Insight:
Recruiting can be complex and competitive. WorkPac make it easy.

Our Purpose:
To be thought of as the big, safe, smart set of hands you can rely on.

Our Promise:
You’ll be thankful you chose WorkPac, and you’ll want to use us again

STRUCTURE

OVERARCHING POSITIONING

Whether you’re looking for a good career move, or you need to build your workforce with good people, talk to WorkPac. Good move.

A good move for everyone involved: 

The way we work is good for all parties. Internally and Externally. For clients and for candidates. We need each other to be successful. So we work together, for the greater good. 

WorkPac. Good move.

GOOD MOVE - LANGUAGE FROM A FTM/CANDIDATE POV

Ready to start your first job?
Talk to WorkPac. Good move. 

Want to take the next positive step in your career? WorkPac can help you make a good move. 

Want a recruiter you can trust to do the right thing by you?
Talk to WorkPac. Good move. 

Want a recruiter that’ll help you grow from job to job?
Talk to WorkPac. Good move. 

Time to step-up your career and earn more money.
WorkPac. Good move. 

To get a good job you need to start with great training.
WorkPac. Good move.

GOOD MOVE - LANGUAGE FROM A CLIENT POV

Need to build your workforce with good people?
Talk to WorkPac. Good move. 

 

Trust Australia’s largest privately-owned workforce provider to deliver you the people you need, fast.
WorkPac. Good move.

WELCOMEPAC

Workpac "good move" launch video

EXAMPLE SOCIAL

ADCEPTS

LET'S CHAT BETWEEN NOW AND NEXT THURSDAY​