HOW MARKETING LEADERS CAN EMERGE TRIUMPHANT FROM THE CORONAVIRUS CHAOS
Change is tough, always has been. The coronavirus crisis is forcing the biggest changes the world has seen in almost a century. In other words – in all our lifetimes. But resistance, apathy, and ignorance to change is more than dangerous to your business; it’s practically negligent.
We’re in survival of the fittest mode and those that don’t adapt to the change, will fail to see what comes next.
Sequoia Capital (one of the world’s largest Venture Capitalist Companies) labelled the current situation, ‘the Black Swan of 2020’. Their recently released statement is sobering, yet enlightening.
Cisco rose from the crash of 1987; Google battled through and then prospered, following the dotcom crash; Airbnb launched from the doom and gloom of the GFC, in 2008. Whether, or not, those companies understood it at the time is irrelevant.
The lesson remains. Change is not the end of the book; it’s simply the beginning of the next chapter. So rather than freeze, stagnate, and wait to see what will happen, change is a time for new opportunities. Change is a time to prepare to prosper.
The question is, how are you placed to both spot and take advantage of the situation? The challenge is being able to cut through the fear and anxiety inherent in the crisis being caused by coronavirus. This is the perfect time to identify the opportunities and plan how to make the most of them.
Despite the acute difficulties and the human cost of this crisis, life will go on.
Here are four key strategic initiatives that businesses should be looking at now to prepare them for what comes next, after COVID-19. And help create some welcome focus in their brands.
Now is a time for leadership, we’re seeing this all around the world. It’s a tough time to be a political leader. It’s also a tough time to be a business leader. No one is comfortable with this much uncertainty. Yet, even leaders need help – from department heads to company heads. No-one knows what’s going to come next. But with the right support and planning, we can be ready for it.
If you’re a leader on whom people are relying for direction, the initiatives above can help you create the calm your team needs to focus on the future. People – like brands – need a purpose; it’s what drives us. Anxiety about the short-term can derail them. But you can give your people hope. Give them a plan.
When it comes to planning how your business can ready itself for what comes next, who better than nextThursday? After all, it’s in our name. With a proven track record of helping brands define and redefine themselves, grow market share, solve complex problems and ultimately succeed; we can’t wait to help yours rise up and refocus. The sooner, the better.
Let’s chat anytime between now and nextThursday.