Humans are intrinsically wired for connection. Social networks of families, tribes and communities are fundamental to our psychological wellbeing. We seek out conversation, intimacy and shared social contact, continuously cultivating our sense of belonging.
Isolation is the very antithesis of our primal instinct to connect, thrive, and survive.
The beauty of the human psyche is that, under threat, we fiercely find new ways to adapt. What we are witnessing with COVID-19 is a living demonstration of our fearlessness. Not only displaying our refusal to give up, but our courage to reach out.
Stories of despair and panic are rallying our communities; a call to arms for us to connect and support each other.
https://covidmutualaid.org in the UK
www.viralkindness.org.au in Australia
Shine Distillery & Grill in the US is turning their alcohol waste into hand sanitiser; neighbourhoods around the world have started food drops, digital-chats to the elderly, and towns united in song on balconies across Italy… the momentum is building.
NETFLIX have released a Chrome extension ‘NETFLIX PARTY’, connecting quarantined families and friends at showtime.
The question is: if together we can find ways to lift the human spirit, are we able to unite to keep our jobs, and in turn, help our fragile economy? It feels like a long shot, right? As a collective, can we use the technology at our fingertips to stem the cull?
Zoom, Facetime & Skype are our digital allies right now, but, we can do more.
The Melbourne Symphony Orchestra’s concert performance of Rimksy-Korsakov’s ‘Scheherazade’ was cancelled last week. No surprises. Patrons started requesting a refund. MSO’s response:
The show must go on.
That’s right. The Melbourne Symphony Orchestra DID NOT CANCEL. Instead they live-streamed the event via their YouTube channel. What was meant to be a 2,000 capacity ticketed event, became a 5,500 ‘viewed live’ performance. Nearly triple the audience. Do the math.
The future is now. Livestreaming.
As of midday 23rd March, the Government announced STAGE 1 restrictions to facilities such as pubs, gyms, cinemas and indoor sporting venues, including non- essential gatherings of more than 500 people and a maximum of 100 people indoors. Of the 100 indoor capacity, each person must be measured at 1 person per 4sqm.
With many options limited, the 100 person indoor rule, gives an opportunity for some industries to use livestreaming to continue business operations.
ONE SOLUTION.
At nextThursday we are working with our specialist supplier in the live streaming field in Queensland. Here are some of your LIVESTREAMING options over the coming months:
How can you do it?
What is your live streaming presentation toolkit?
What can you source?
Or call direct and speak with Shelley. Stay indoors, stay safe, stay connected.
Head of Digital Content at next Thursday.
Editorial, digital & social. I eat content for breakfast. It’s a twenty-five year love affair.