Ladbrokes are the leading innovator in online bookmaking, and as such, strive to be the benchmark in everything they do. We were tasked to create a brand that continues to take their awareness, recall, brand love and most importantly, revenue, to unprecedented heights.
Being at the forefront of online gambling, Ladbrokes.com.au is always looking for engaging new ways for punters to add another level of entertainment while watching their favourite sports. They needed a campaign that set them apart in a saturated market. We created a distinctive campaign, and it worked so well that it was replicated in the UK.
Number 2 in category within
12 months of launch.