Christmas. ‘Tis the season to be merry and bright, and that can also mean, ‘budget tight’.
For 30 plus years Chrisco Hampers have delivered top well-known and trusted brands at Christmas, across Australia and NZ with an upfront layby system to make the season affordable.
With a drive for new sales, and to promote the ease of online lay-by to existing customers, our brief was to create a TV and Digital campaign that champions Chrisco in keeping Christmas debt, and stress, at bay.
The Chrisco customer is a great Aussie battler who wants to give their family the best Christmas they can. The consumer insight is that they are often, just one unexpected bill away from disaster.
How do we educate a new breed of Chrisco customer that, by paying Christmas off in small manageable payments and planning ahead, Christmas is taken care of?
Chrisco solve the consumer problem by making it easier by the week, affordable, no interest, no debt and convenient. Layby for Christmas means reducing left credit card debt in January.
‘Avoid the Christmas hit, just Chrisco it.’
We introduced a unique and ownable call to action; utilising the brand name, making it a verb, giving the brand purpose and a true point of difference, with value.
In our two 30 second TVCs, with supporting 15 second cut downs, the hero everyday mum, experiences the pains that most Aussies experience pre and post-Christmas. And, as if magic, our own Chrisco Santa appears, saving the day with cheery advice.
HO – HO – HO
The TVCs appeared on social and TV screens across Australia and NZ, with two main bursts of activity; during the panic leading up to Christmas Eve, and late Jan when most of us are trying to avoid the financial reality of going a bit OTT.