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20 May: Amart Furniture

Reading Time: 2 minutes BACKGROUND SuperAmart rebrand The nationwide furniture chain with 48 stores was caught in a spiral. Its brand health was dying a slow death. For years their strategy was yell ‘n’ sell. It’s what we call the Boy who cried wolf syndrome. Consumers didn’t believe any sale from them whatsoever. And…

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23 Apr: TJM – Take the Lead

Reading Time: 3 minutes 60% YEAR-ON-YEAR SALES GROWTH A BRAND WITH HERITAGE In 1973, Lloyd Taylor, Cliff Jones, and Steve Mollenhauer were mates who raced souped-up vee-dub beach buggies. Their modifications became so popular, they formed a company – TJM. Today, with 71 stores Australia-wide, TJM offers vehicle protection, recovery, drive performance, suspension, exterior,…

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06 Feb: Chrisco

Reading Time: 2 minutes THE NEED Christmas. ‘Tis the season to be merry and bright, and that can also mean, ‘budget tight’. For 30 plus years Chrisco Hampers have delivered top well-known and trusted brands at Christmas, across Australia and NZ with an upfront layby system to make the season affordable. With a drive…

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19 Aug: Broncos

Reading Time: 2 minutes DURING CAMPAIGN, BROKE 30 YEAR MEMBERSHIP ON RECORD THE NEED A 30 year legacy; the Broncos are more than a logo, more than ‘maroon and gold’, more than a win. Bronxnation is an experience. The good times and the bad. Pre-season, our brief was to lead a membership drive to…