Reading Time: 3 minutes BACKGROUND Mr. Wolf needed a logo. John Walklate wanted to start his own property advisory company. He was experienced enough to do it. He was tired of working for the man. Afterall, he is the man! He wanted to be the distruptor in the tenant leasing category. All he needed…
STRATEGY
Reading Time: 2 minutes EXCEEDEDEXPRESSION OF INTEREST TARGET BY 200% THE NEED Retire Australia creates retirement villages throughout Australia offering 27 communities with urban, beach and regional lifestyle choices. ‘The Verge’ was a new and unique concept; creating a luxury residence of ‘vertical living’ within the grounds of a premier Golf Club on the…
Reading Time: 2 minutes a foot in the door with Australia’s toughest B2B audience. BACKGROUND GannonEco Doors manufacture supermarket fridge door products designed to reduce energy loss. With 1% of Australia’s entire electricity consumption* being through supermarket refrigeration, there are huge potential savings for supermarkets who RETROFIT their existing fridge doors with Gannon’s. Relatively unknown,…
Reading Time: 3 minutes Brand searches online went up 27% YoY The need For many, Superannuation is one of those forms you have to fill out when you start a new job – a quick decision – fill in the paperwork and then it’s a case of set and forget. There are more important…
Reading Time: 3 minutes 60% YEAR-ON-YEAR SALES GROWTH A BRAND WITH HERITAGE In 1973, Lloyd Taylor, Cliff Jones, and Steve Mollenhauer were mates who raced souped-up vee-dub beach buggies. Their modifications became so popular, they formed a company – TJM. Today, with 71 stores Australia-wide, TJM offers vehicle protection, recovery, drive performance, suspension, exterior,…
Reading Time: 3 minutes Specialist insurer, NTI, needed to launch a new brand into the Marine Insurance market – the world’s oldest insurance category. next Thursday developed over 100 names to go into research, and Marine Protect came out on top. From there, we developed the identity. An icon was needed that reflected strength,…
Reading Time: 3 minutes Number 2 in category within 12 months of launch THE NEED Ladbrokes wanted to launch in the Australian market. The category was crowded, and every competitor was playing in the same sand pit of Aussie bloke humour. Predictable. Ladbrokes number one asset was right under their nose – their very…
