Reading Time: 3 minutes Specialist insurer, NTI, needed to launch a new brand into the Marine Insurance market – the world’s oldest insurance category. next Thursday developed over 100 names to go into research, and Marine Protect came out on top. From there, we developed the identity. An icon was needed that reflected strength,…
DESIGN
Reading Time: 3 minutes Number 2 in category within 12 months of launch THE NEED Ladbrokes needed a re-brand. The category was crowded, and every competitor was playing in the same sand pit of Aussie bloke humour. Predictable. Ladbrokes number one asset was right under their nose – their very own heritage. They are…