BRAND

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23 Apr: TJM – Take the Lead

Reading Time: 5 minutes we all need to get out more… Lloyd Taylor, Cliff Jones, and Steve Mollenhauer were three adventurer seeking mates who souped up their vee-dub beach buggies for thrills. Soon everyone wanted a piece of the action. They took note, formed a company, and called it TJM. That was in 1973….

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04 Feb: Retire Australia

Reading Time: 2 minutes EXCEEDEDEXPRESSION OF INTEREST TARGET BY 200% THE NEED Retire Australia creates retirement villages throughout Australia offering 27 communities with urban, beach and regional lifestyle choices. ‘The Verge’ was a new and unique concept; creating a luxury residence of ‘vertical living’ within the grounds of a premier Golf Club on the…

Marine Protect

28 May: Marine Protect

Reading Time: 3 minutes Specialist insurer, NTI, needed to launch a new brand into the Marine Insurance market – the world’s oldest insurance category. next Thursday developed over 100 names to go into research, and Marine Protect came out on top. From there, we developed the identity. An icon was needed that reflected strength,…

Advertising Agency Brisbane

27 May: Ladbrokes

Reading Time: 3 minutes Number 2 in category within 12 months of launch THE NEED Ladbrokes needed a re-brand. The category was crowded, and every competitor was playing in the same sand pit of Aussie bloke humour. Predictable. Ladbrokes number one asset was right under their nose – their very own heritage. They are…