BRAND

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29 Nov: RSL Art Union

Reading Time: 2 minutes NEW LOTTERY PRODUCT LAUNCH SUCCESS FOR RSL ART UNION. THE NEED RSL Art Union is a national charity raising money to assist organisations supporting Army, Airforce and Navy Veterans. With ticket sales growing year-on-year, the RSL Art Union brand is synonymous with prize home lotteries. Keen to diversify the appeal…

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29 Nov: GVG – Zinc Apartments Bokarina

Reading Time: 3 minutes THE NEED Gardner Vaughan Group (GVG) is a property developer known for quality apartment complexes in Brisbane’s inner-ring suburbs. GVG’s corporate philosophy – we care how you live – is not a lightly used advertising line. Their developments are designed to this philosophy. GVG asked us to develop a brand…

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29 Nov: RDO Equipment Australia

Reading Time: 2 minutes IT’S DEERE TIME THE NEED RDO Australia was overstocked with John Deere E-18 ZS excavators. In order to meet their end of financial year target, RDO had to sell 20 of the excavators by October. We were tasked with leaning into the premium nature of John Deere products and creating…

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29 Nov: Infants’ Friend

Reading Time: 2 minutes THE NEED Infants’ Friend had been on continuous sale since 1935. Australian mothers and fathers had turned to the trusted product to ease colic during teething, keeping bowel movements regular and aiding sleep for infants aged from birth to one year old.  However, in 2020, Infants’ Friend was found to…

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01 Jun: Occupy Property

Reading Time: 3 minutes BACKGROUND Mr. Wolf needed a logo. John Walklate wanted to start his own property advisory company. He was experienced enough to do it. He was tired of working for the man. Afterall, he is the man! He wanted to be the distruptor in the tenant leasing category. All he needed…

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20 May: Amart Furniture

Reading Time: 2 minutes BACKGROUND SuperAmart rebrand The nationwide furniture chain with 48 stores was caught in a spiral. Its brand health was dying a slow death. For years their strategy was yell ‘n’ sell. It’s what we call the Boy who cried wolf syndrome. Consumers didn’t believe any sale from them whatsoever. And…

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20 May: Retire Australia

Reading Time: 2 minutes EXCEEDEDEXPRESSION OF INTEREST TARGET BY 200% THE NEED Retire Australia creates retirement villages throughout Australia offering 27 communities with urban, beach and regional lifestyle choices. ‘The Verge’ was a new and unique concept; creating a luxury residence of ‘vertical living’ within the grounds of a premier Golf Club on the…