BRAND

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09 Sep: Yabbit

Reading Time: 3 minutes Yabbit – With a word that sounds like a rabbit, we just had to develop an icon of a rabbit. But a rabbit like no other…

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01 Jun: Occupy Property

Reading Time: 3 minutes BACKGROUND Mr. Wolf needed a logo. John Walklate wanted to start his own property advisory company. He was experienced enough to do it. He was tired of working for the man. Afterall, he is the man! He wanted to be the distruptor in the tenant leasing category. All he needed…

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20 May: Amart Furniture

Reading Time: 2 minutes BACKGROUND SuperAmart rebrand The nationwide furniture chain with 48 stores was caught in a spiral. Its brand health was dying a slow death. For years their strategy was yell ‘n’ sell. It’s what we call the Boy who cried wolf syndrome. Consumers didn’t believe any sale from them whatsoever. And…

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20 May: Retire Australia

Reading Time: 2 minutes EXCEEDEDEXPRESSION OF INTEREST TARGET BY 200% THE NEED Retire Australia creates retirement villages throughout Australia offering 27 communities with urban, beach and regional lifestyle choices. ‘The Verge’ was a new and unique concept; creating a luxury residence of ‘vertical living’ within the grounds of a premier Golf Club on the…

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12 Oct: GANNON ECODOORS

Reading Time: 2 minutes a foot in the door with Australia’s toughest B2B audience. BACKGROUND GannonEco Doors manufacture supermarket fridge door products designed to reduce energy loss. With 1% of Australia’s entire electricity consumption* being through supermarket refrigeration, there are huge potential savings for supermarkets who RETROFIT their existing fridge doors with Gannon’s. Relatively unknown,…

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23 Apr: TJM – Take the Lead

Reading Time: 3 minutes 60% YEAR-ON-YEAR SALES GROWTH A BRAND WITH HERITAGE In 1973, Lloyd Taylor, Cliff Jones, and Steve Mollenhauer were mates who raced souped-up vee-dub beach buggies. Their modifications became so popular, they formed a company – TJM. Today, with 71 stores Australia-wide, TJM offers vehicle protection, recovery, drive performance, suspension, exterior,…

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04 Feb: Retire Australia

Reading Time: 2 minutes EXCEEDEDEXPRESSION OF INTEREST TARGET BY 200% THE NEED Retire Australia creates retirement villages throughout Australia offering 27 communities with urban, beach and regional lifestyle choices. ‘The Verge’ was a new and unique concept; creating a luxury residence of ‘vertical living’ within the grounds of a premier Golf Club on the…

Marine Protect

28 May: Marine Protect

Reading Time: 3 minutes Specialist insurer, NTI, needed to launch a new brand into the Marine Insurance market – the world’s oldest insurance category. next Thursday developed over 100 names to go into research, and Marine Protect came out on top. From there, we developed the identity. An icon was needed that reflected strength,…