WORK

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05 Apr: AUSDECK BRAND CREATION

Reading Time: 3 minutes AUSDECK BRAND CREATION THE NEED Across two decades, Ausdeck Group had expanded to operate five different businesses and brands providing building product solutions. Stepping back and looking at the bigger picture in 2023 led to a consolidation of all these businesses under one, new, unified brand. nextThursday were engaged to…

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08 Mar: STEP UP TO STUARTHOLME

Reading Time: 3 minutes THE NEED When this grand, private girls’ school set high on the mountain in Brisbane’s inner-west approached nextThursday seeking help to reposition their brand, we grabbed the opportunity with both hands. An inspired new principal armed with an aspiring new vision meant it was time for fresh strategic and creative…

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13 Dec: GRUEN – 2 x pitch entries

Reading Time: 2 minutes BACKGROUND When you receive the invitation to pitch on Gruen, you get mixed feelings… how much time and money will this cost the agency, in so far as disruption to the agency work flow, Vs an opportunity to go toe-to-toe with some of Australia’s best creative teams. We said, “bring…

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08 Dec: NANT WHISKY

Reading Time: 4 minutes BACKGROUND The day we met the owner of Nant Whisky, we asked him whether his incumbent agency had travelled down to visit, and experience, his distillery in Bothwell Tasmania? He said, “No.” We said, “Well that’s very disrespectful, you should fire them, and hire us.” We said, “We’ll take a…

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08 Dec: Jurassic Joe – ‘dinosaur club’

Reading Time: 2 minutes BACKGROUND Jurassic Joe (Joe Landers) had created an album of cracking good kids songs all about Dinosaurs and was travelling to schools, parties and social events entertaining and educating children. Joe already had a big following and was ready to take his ‘Dinosaur Club’ to the next level. The team…

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07 Dec: AAA

Reading Time: 2 minutes https://www.nextthursday.com.au/wp-content/uploads/2023/12/PHASE2_110422-270422_Video_RACQ_Cost_16x9.mp4 BACKGROUND The Australian Automobile Association engaged nextThursday to develop a campaign that spoke to constituents in swing vote electorates, asking them to share their pain points with their local politicians. The results were an overwhelming success with 100% approval by all state car club bodies. The aims included: –…

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07 Dec: GVG – BASK Apartments Bokarina

Reading Time: 3 minutes THE NEED Gardner Vaughan Group (GVG) is a property developer known for quality apartment complexes in Brisbane’s inner-ring suburbs. GVG’s corporate philosophy – we care how you live – is not a lightly used advertising line. Their developments are designed to this philosophy. GVG asked us to develop a brand…

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04 Dec: BN Healthy

Reading Time: 4 minutes THE NEED BN Multi engaged nextThursday to evolve their brand ID, positioning and package designs. In fact we recommended they change their brand name to BN Healthy. This company exists to provide healthy supplements and vitamins for people who have had weight loss surgery. When the stomach has been reduced…

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04 Dec: TJM – Fuel will only get you so far

Reading Time: 4 minutes fuel will only get you so far INSIGHT BASED CREATIVE The iconic 4×4 brand that became renowned back in the 1970’s and 80’s for producing the world first airbag tested bull bar design has engaged nextThursday to revitalise their much-loved brand. The campaign we developed is designed to inspire drivers…