What does it feel like to be a die- hard fan? What does it feel like to be a player?

Both dedicated to the sport they live and love.

As a Series of TVC’s and radio ad’s to run across the season, the central storyline is from the ‘point of view’ of a fan on his way to Suncorp Stadium, imagining being in the studs of a Bronco’s player. He’s warming up, feeling the nerves, anxious. Remembering 30 years of players before him. As the game begins, reality snaps back.

Capturing exhilarating game day moments, when they happen in a heartbeat.

Highlighting the impact of these moments, the ones you only see and feel by going to a home game, became the focus for our shooting style.

Key action scenes with the Broncos in training:

Slow motion of boot kicking the ball at kick off –  ‘The average kick generates more than 450lbs of force’.

Slow motion of fans jumping up in unison –  ‘The roar of the crowd can pass 120 decibels’.

Slow motion of two players tackling one another – ‘The average collision pulls the same sort of ‘gees’ as a pilot in a fighter jet’.

The tone of the TVC’s lends itself to a war-cry, a rallying of troupes. Sport is where we find our sense of community and belonging, and the Ad’s culminate in a united experience; fans, players, cheerleaders, horses, stadium, atmosphere, tension and play.