At events and conferences, I make wild and crazy assumptions of being catapulted amongst like-minded peers. By virtue of a collective attendance and a shared commonality, networking will be an open playing field for me? Wrong.
Even as an English woman mildly wired for stoicism, I am often among a small few attendees (particularly at social media conferences) that are keen to be a little bit…social.
Making real connections at events, is equally as insightful as the information we are seeking.
Perhaps we are shy? Perhaps we have become so adept at connecting socially through digital, that we have forgotten how to connect socially through physical. Perhaps we don’t perceive our peers to be a ‘target audience’? It’s more ‘meh’ than meet ups.
Out of 5,000 attendees, 12 of us connected via LinkedIn. # No.1 most important social platform for B2B marketers. Go figure.
Attending the NAC Global tour recently, headlined by Gary Vaynerchuck and Grant Cardone, 70% of the room raised their hands and identified as business owners. With my LinkedIn ‘Find Nearby’ beacon on, I furiously beamed out to the world. But no one was there. By the end of the day, twelve LinkedIn disciples had found each other. It felt like a new age Bilderberg group. Out of 5,000 people, we were a little leap for B2B networking.
The conundrum persisted. We are all here for insights in how to better connect with a customer, client or audience through the digital space. Cough, experiences. We are all here listening to ‘industry leaders’ in how to make an emotive human connection through a two-dimensional platform. Cough, did someone say content? So, why are we missing the opportunity to physically connect with 5,000 people in a room that we have immediate access to?
Gary Vee took to the stage and affirmed: mobile devices are primary living, the real world is now secondary.
Even MC Jules Lund, encouraged us to chat to our neighbours. This event was an influencers insta-dream.
You had me at ‘hello’.
It’s just one word.
For the dinosaur breed that I am and those that like to chat with eye contact, here are a few ideas and APP’s to instigate the comeback of ‘hello’ at events.