So, to actively engage audiences and to portray that Superannuation is more than just money, we came up with a strategy based on a truth: The more you worry yourself over money and your future, the more you show the world less of your true self. We encouraged members to just be themselves. To be you while BUSSQ looks after your super. From there, our campaign line was born…
Be you with BUSSQ.
‘Be You’ empowers and inspires you to do what you love and allows the experts in Superannuation to help you along your life journey.
We delivered an integrated campaign targeting young tradies; with strategic media placements during drivetime radio; considered OOH placements; gym workouts, and social content along with an ‘always on’ SEO & SEM campaign strategy.