diana useche

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07 Nov: USER GENERATED CONTENT CAMPAIGN

Reading Time: 9 minutesBest Worst Shed CAMPAIGN THE NEED Fair Dinkum Builds sheds are For Keeps, and they want to make sure everyone knows that. The client approached us with an idea to find the worst shed in Australia and replace it with a brand new shiny Fair Dinkum Builds shed. Recently rebranding…

Brand Strategy Creative Design Graphic Artwork Positioning Repositioning Advertising Logo Design Packaging POS Direct Marketing Exhibition Stands Campaign Launch B2B B2C Content Creation TVC Radio Social Media Production Retail Activation

07 Nov: PRODUCT BRAND GRAPHIC DESIGN & TVC CAMPAIGN

Reading Time: 9 minutesHANDLE ANYTHING WITH XGS SUSPENSION THE NEED XGS, TJM’s suspension product range was due for a life of its own. As an expert in 4WD suspension, XGS comes with the promise that you can drive assured that with XGS, you’re in safe hands. To position it as a specialist in…

Brand Strategy Creative Design Graphic Artwork Positioning Repositioning Advertising Logo Design Packaging POS Direct Marketing Exhibition Stands Campaign Launch B2B B2C Content Creation TVC Radio Social Media Production Retail Activation

29 Nov: LOTTERY BRAND REPOSITIONING

Reading Time: 9 minutesNEW LOTTERY PRODUCT LAUNCH SUCCESS FOR RSL ART UNION. THE NEED RSL Art Union is a national charity raising money to assist organisations supporting Army, Airforce and Navy Veterans. With ticket sales growing year-on-year, the RSL Art Union brand is synonymous with prize home lotteries. Keen to diversify the appeal…

Brand Strategy Creative Design Graphic Artwork Positioning Repositioning Advertising Logo Design Packaging POS Direct Marketing Exhibition Stands Campaign Launch B2B B2C Content Creation TVC Radio Social Media Production Retail Activation

29 Nov: RESIDENTIAL PROPERTY BRAND NAME CREATION AND LOGO DESIGN

Reading Time: 10 minutesTHE NEED Gardner Vaughan Group (GVG) is a property developer known for quality apartment complexes in Brisbane’s inner-ring suburbs. GVG’s corporate philosophy – we care how you live – is not a lightly used advertising line. Their developments are designed to this philosophy. GVG asked us to develop a brand…

Brand Strategy Creative Design Graphic Artwork Positioning Repositioning Advertising Logo Design Packaging POS Direct Marketing Exhibition Stands Campaign Launch B2B B2C Content Creation TVC Radio Social Media Production Retail Activation

29 Nov: AGRICULTURE & CONSTRUCTION PRODUCT BRAND CAMPAIGN

Reading Time: 9 minutesIT’S DEERE TIME THE NEED RDO Australia was overstocked with John Deere E-18 ZS excavators. In order to meet their end of financial year target, RDO had to sell 20 of the excavators by October. We were tasked with leaning into the premium nature of John Deere products and creating…

Brand Strategy Creative Design Graphic Artwork Positioning Repositioning Advertising Logo Design Packaging POS Direct Marketing Exhibition Stands Campaign Launch B2B B2C Content Creation TVC Radio Social Media Production Retail Activation

29 Nov: PACKAGING DESIGN

Reading Time: 9 minutesTHE NEED Infants’ Friend had been on continuous sale since 1935. Australian mothers and fathers had turned to the trusted product to ease colic during teething, keeping bowel movements regular and aiding sleep for infants aged from birth to one year old.  However, in 2020, Infants’ Friend was found to…