diana useche

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07 Nov: Best Worst Shed campaign

Reading Time: 2 minutes Best Worst Shed CAMPAIGN THE NEED Fair Dinkum Builds sheds are For Keeps, and they want to make sure everyone knows that. The client approached us with an idea to find the worst shed in Australia and replace it with a brand new shiny Fair Dinkum Builds shed. Recently rebranding…

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07 Nov: XGS Suspension TVC

Reading Time: 3 minutes HANDLE ANYTHING WITH XGS SUSPENSION THE NEED XGS, TJM’s suspension product range was due for a life of its own. As an expert in 4WD suspension, XGS comes with the promise that you can drive assured that with XGS, you’re in safe hands. To position it as a specialist in…

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29 Nov: RSL Art Union

Reading Time: 2 minutes NEW LOTTERY PRODUCT LAUNCH SUCCESS FOR RSL ART UNION. THE NEED RSL Art Union is a national charity raising money to assist organisations supporting Army, Airforce and Navy Veterans. With ticket sales growing year-on-year, the RSL Art Union brand is synonymous with prize home lotteries. Keen to diversify the appeal…

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29 Nov: GVG – Zinc Apartments Bokarina

Reading Time: 3 minutes THE NEED Gardner Vaughan Group (GVG) is a property developer known for quality apartment complexes in Brisbane’s inner-ring suburbs. GVG’s corporate philosophy – we care how you live – is not a lightly used advertising line. Their developments are designed to this philosophy. GVG asked us to develop a brand…

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29 Nov: RDO Equipment Australia

Reading Time: 2 minutes IT’S DEERE TIME THE NEED RDO Australia was overstocked with John Deere E-18 ZS excavators. In order to meet their end of financial year target, RDO had to sell 20 of the excavators by October. We were tasked with leaning into the premium nature of John Deere products and creating…

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29 Nov: Infants’ Friend

Reading Time: 2 minutes THE NEED Infants’ Friend had been on continuous sale since 1935. Australian mothers and fathers had turned to the trusted product to ease colic during teething, keeping bowel movements regular and aiding sleep for infants aged from birth to one year old.  However, in 2020, Infants’ Friend was found to…