Reading Time: 10 minutesTHE NEED When this grand, private girls’ school set high on the mountain in Brisbane’s inner-west approached nextThursday seeking help to reposition their brand, we grabbed the opportunity with both hands. An inspired new principal armed with an aspiring new vision meant it was time for fresh strategic and creative…

Reading Time: 9 minutesBACKGROUND When you receive the invitation to pitch on Gruen, you get mixed feelings… how much time and money will this cost the agency, in so far as disruption to the agency work flow, Vs an opportunity to go toe-to-toe with some of Australia’s best creative teams. We said, “bring…

Reading Time: 9 minutesjbs – No.1 food processing company in the world BACKGROUND JBS is the number 1 food processing company in the world. Nestle is number 2! JBS trusted the team at nextThursday to build several brands in their stable. All of which have gone on to deliver fantastic results that are…

Reading Time: 11 minutesBACKGROUND The day we met the owner of Nant Whisky, we asked him whether his incumbent agency had travelled down to visit, and experience, his distillery in Bothwell Tasmania? He said, “No.” We said, “Well that’s very disrespectful, you should fire them, and hire us.” We said, “We’ll take a…

Reading Time: 9 minutesBACKGROUND Jurassic Joe (Joe Landers) had created an album of cracking good kids songs all about Dinosaurs and was travelling to schools, parties and social events entertaining and educating children. Joe already had a big following and was ready to take his ‘Dinosaur Club’ to the next level. The team…

Reading Time: 9 minuteshttps://www.nextthursday.com.au/wp-content/uploads/2023/12/PHASE2_110422-270422_Video_RACQ_Cost_16x9.mp4 BACKGROUND The Australian Automobile Association engaged nextThursday to develop a campaign that spoke to constituents in swing vote electorates, asking them to share their pain points with their local politicians. The results were an overwhelming success with 100% approval by all state car club bodies. The aims included: –…

Reading Time: 9 minutesTHE NEED Gardner Vaughan Group (GVG) is a property developer known for quality apartment complexes in Brisbane’s inner-ring suburbs. GVG’s corporate philosophy – we care how you live – is not a lightly used advertising line. Their developments are designed to this philosophy. GVG asked us to develop a brand…

Reading Time: 10 minutesTHE NEED BN Multi engaged nextThursday to evolve their brand ID, positioning and package designs. In fact we recommended they change their brand name to BN Healthy. This company exists to provide healthy supplements and vitamins for people who have had weight loss surgery. When the stomach has been reduced…

Reading Time: 11 minutesINSIGHT BASED CREATIVE The iconic 4×4 brand that became renowned back in the 1970’s and 80’s for producing the world first airbag tested bull bar design has engaged nextThursday to revitalise their much-loved brand. The campaign we developed is designed to inspire drivers and young professionals with a desire to…

Reading Time: 9 minutesTHE NEED Carers Queensland celebrate businesses and their employees who go above and beyond to provide support and care to those in need. Each year during ‘National Carers Week’ Carers Queensland hold an event called the ‘Carer Friendly Business Awards’ to recognise the worthy winners nominated by the general public….