Once a leader in home furnishings, Amart Furniture needed to remind customers of its quality craftsmanship and huge range of stylish furniture. But how could it rekindle excitement and connect with consumers in a contemporary way?
Amart Furniture creates furniture designed for living in Australia, so we created a new positioning born from a core brand truth. They build ‘furniture for life’. We then brought this insight to life across all of Amart Furniture’s key customer touchpoints.
2017 Boxing Day Sales were 30% above projected targets.