ALLIANZ GLOBAL ASSIST GOT GOTU?

Background

gotU was a whole new sub-brand for international assistance provider Allianz Global Assistance and a new way to get roadside assistance. As Australia’s first pay as you go, on-demand, roadside assistance service, it works like Uber, and is now available in Melbourne, Sydney, Brisbane, Adelaide and Perth.

Our solution

We created a new identity for gotU, and rolled out the new branding across outdoor, radio, digital and app design.

Unreasonable result

50,000+ app downloads within 3 months.