What’s the first thing you think of when you hear the word AGENCY?

Chances are you didn’t land at the standard dictionary definition; ‘Agency is a business or organisation providing a particular service on behalf of another business, person, or group.’ And if you did, my condolences that you missed the 80’s and 90’s in advertising agencies.

Welcome to 2023. Where the value of ‘agency’ is as lost as a teenager with weak WiFi. It’s a forgotten dark art. A secretive superpower, so misunderstood, that many can’t even say ‘agency’ without choking on ‘advertising’.

It’s time to go back to basics. To find our answer, by asking the more pertinent $84,000 question (accounting for rampant inflation.)

What’s The Point of Agency?

The answer is crystal clear in our heads at nextThursday. In the realm of creativity, agency is the driving force behind memorable brand experiences. It’s the ability to forge genuine connections, evoke emotions, and leave a lasting impact on your customers. But we understand that sometimes, even the most visionary brands can feel disconnected and lose their way.

Reigniting the Flame (Without Getting Burnt)

We’ve all experienced it – the agency challenge when the magic seems to fade. External factors or internal struggles can leave you feeling like a bystander in your own brand story. But fear not! We’re here to reignite your creative spirit and help you reclaim agency with your customers.

Supercharging Your Brand’s Potential: nextThursday steps in.

a) Unleashing Creative Brilliance: We’re a team of passionate brand experts who thrive on transforming challenges into opportunities. Together, we’ll tap into the essence of your brand, unlock your creative potential, and craft experiences that resonate with your customers.

b) Compelling Brand Narratives: We’ll guide you in crafting narratives that captivate and inspire. By aligning your story with your customers’ desires and aspirations, we’ll create a powerful connection that restores agency and fuels customer engagement.

c) Customer-Centric Focus: At nextThursday, we prioritise your customers. By incorporating user-centred design principles and immersive experiences, we’ll empower your customers to take an active role in shaping their interactions with your brand.

d) Innovative Strategies: Keeping pace with industry trends and emerging technologies, our brand agency will infuse your brand with cutting-edge strategies. Leveraging data insights and embracing digital advancements, we’ll help you regain agency in the ever-evolving landscape.

Embrace Your Reclaimed Agency: The Results

By partnering with nextThursday, you’ll witness a remarkable transformation. As you reclaim agency with your customers, you’ll experience:

a) Heightened Customer Engagement: Your customers will feel captivated, involved, and emotionally connected to your brand, fostering a renewed sense of loyalty and advocacy.

b) Creative Innovation: Empowered by agency, you’ll break free from conventions, explore new ideas, and stand out in a crowded marketplace.

c) Memorable Brand Experiences: Through our collaboration, your brand will create authentic, meaningful experiences that leave a lasting impression in your customers’ hearts and minds.

Over to You.

Don’t let a loss of agency hold you back from unlocking the full potential of your brand. Together, we’ll embark on an exciting journey to reclaim agency with your customers, reigniting the creative spark that sets your brand apart. Join forces with nextThursday, and together, we’ll craft a captivating brand narrative that empowers and captivates your audience, ensuring your brand stands tall.

Give us a call between now and next Thursday and get ready to reconnect with your customers, reignite your creative spirit, and unlock a world of possibilities. Ready. Set. Go.

Kristie Fankhauser

The Partnership Curator