We live in The Age of Unreason, an era where change is constant, random, and discontinuous.
Consumers are predictably irrational. They use instinct, intuition and emotion to make the vast majority of decisions. Believing that advertising succeeds because they’re reasonable, is misplaced.
Success for our clients means hitting unreasonable targets (2% growth? Easy. 20% growth? Now that’s being unreasonable). So, in order to achieve the unreasonable results you need unreasonable ideas.
All progress depends on
unreasonable people, for they
are the ones who try to change
the world, while reasonable
people simply adapt to it."
George Bernard Shaw
Yesterday, today and everyday.
We love the idea that we don’t know how we’ll crack a brief, solve a problem or create something from nothing. Anything can happen. Who knows what the answer will be, where it comes from and how it will come about.
That’s the challenge, and why we’re all in this crazy business. But one thing’s for sure, something amazing will happen, and we can’t wait to share it with you.