The Australian School of Management wanted to launch their new campus in Melbourne. Yesterday. Nothing like a challenge, but got stuck in and within a very short space of time created the launch campaign.
Think you’re management material? was the question, the challenge we put to people who wanted to improve their career. And we had just the place to do it, opposite Federation Square. Nothing says management like pinstripe cloth, so that became the perfect visual expression for the campaign in various digital forms and one very big tram, covered nose to tail in pinstripe, with matching shirt and embroidery copy patches. Did it catch on? Enrolments exceeded all expectations.
Scope of work:
- Campaign strategy