Next Thursday

Ladbrokes

Ladbrokes.com.au are the leading innovator in online bookmaking, and as such, strive to set the bar in everything they do – including their advertising. No small feat in such a competitive market, but one we take on with relish. Over the last two years, we’ve worked closely with Ladbrokes to create a brand that continues to take their awareness, recall, brand love and most importantly, revenue, to unprecedented heights.

In fact, Australia is performing so well that our work has been replicated back in the mother country. Not bad for a bunch of convicts!

Scope of work:

  • Campaign strategy
  • TV (brand and retail)
  • Radio
  • Outdoor
  • Bus
  • Digital banners
  • Digital takeovers

TV: Cricket Classic Catch[es]

Ladbrokes - Video 7

TV: The Shout

Ladbrokes - Video 5

TV: In a flash

Ladbrokes - Video 1

Outdoor

Digital takeover: Rich Media OTP (over the page)

Ladbrokes - Digital 1

Digital takeover: Rich Media Expandable

Yellow Cover

Already leaders in heavy vehicle insurance, CGU and Vero owned NTI broadened their offering by buying out Lumley’s mobile plant & equipment portfolio. The transfer provided brokers and customers with access to NTI’s expertise and specialisation in the heavy vehicle insurance market.

Existing policy holders needed to be retained and new customers established. A new brand name and identity was developed that was intrinsic to the construction industry.

Scope of work:

  • Brand strategy
  • Brand identity
  • Brand launch
  • Communication
  • Digital

Identity: Brand development

Yellow Cover - Logo

Launch communication

Website

Yellow Cover - Website

Launch web video

Yellow Cover - Video

TUH Health Fund

When TUH asked us to create a brand campaign with genuine personality, we decided to do something a little different. TUH can’t compete with the budgets of the big boys in the category, but they can match them in most areas of health cover. So our aim was to get noticed in a very competitive market. This approach got them a bunch of new members, and continues to grow with each new burst of activity.

Scope of work:

  • Brand strategy
  • Print communications
  • Digital strategy
  • Branded environment

TV

TUH Health Fund - TVC

TVC

TUH Health Fund

Nant Distilling Company

Nant Tasmanian Highland Single Malt Whisky was catapulted to world renown in 2012 when Jim Murray, the author of the Whisky Bible, scored the Nant Single Malt (American Oak Bourbon Wood) 95.5 out of 100. This ‘Liquid Gold’ status saw Nant rated among the top 50 whiskies in the world for that year, and many more accolades have followed since.

Scope of work:

  • Brand and retail strategy
  • Packaging
  • Advertising
  • Digital
  • Branded Envonment
  • Brand Ambassadorship
  • Photography

Packaging

Outdoor

Nant - Print 1
Nant - Print 3
Nant - Outdoor 2

Brand Ambassadorship: Matthew Hayden

NTI

As the only specialist truck and heavy automotive insurance specialist in Australia, nobody does it quite like NTI. When we were asked to help them tell their and their customers’ stories to the transport industry, we could never have guessed at just what an amazing journey it is turning out to be. In all our experience we’ve never come across such impassioned brand advocates, nor the kind of loyalty that has seen many of their customers remain with them for 10, 15 and even 20 years. It has been a great honour to travel all over Australia to interview their customers, meet members of the NTI Team and play our small part in the telling of the ‘True Stories’ campaign. We invite you to take a look and to see for yourself what makes NTI the unparalleled leader in their field.

Scope of work:

  • Campaign strategy
  • Customer interviews
  • Online documentary videos
  • Press
  • Microsite development
  • Digital banners

Online documentary video

NTI - Video 2

Print

QTMB

As a ‘mutual’ bank, owned by its customers, QTMB does things a little differently to the big banks. They like to take a more human approach to things, and as you might expect with their Queensland Teachers Credit Union heritage, they’re particularly helpful in the education sector.

Scope of work:

  • TV & Cinema
  • Online videos
  • Web skin design
  • Print
  • Competition structure (gamification)

TV

QT Mutual Bank - TV

Website

QTMB - Website

Leukaemia Foundation

While we all know of The World’s Greatest Shave, few people are aware of the various types of blood cancers, just how many Australians are diagnosed each day, the devastating impact these blood cancers have on the lives of sufferers and their families, and how the foundation works to help people in need right across the country.

Scope of work:

  • Campaign strategy
  • TV
Leukaemia Foundation - Video 1

Identity: Brand Positioning

Identity - Brand Positioning

Vanriet

757 Ann Street is a brand new A-Grade office building in the heart of Brisbane’s vibrant Fortitude Valley.

We created the ‘757’ brand and developed a look that took cues from the distinctive architectural form of the building. This created contextural relevance in an area saturated with new commercial developments all competing for the same attention.

We focused on the features and benefits of the building and location, showing how aspects of the building directly affect happiness, productivity and success in the work place.

Scope of work:

  • Identity
  • Print communications
  • Branded Environment
  • Digital
  • Photography

Marketing collateral

Jurassic Joe

Lights, Camera, Action Music! For little kids (and the odd big kid) who love dinosaurs, Jurassic Joe is the biggest littlest rock star in the world! As a teacher who strongly advocates learning through music, Joe needed a brand look and feel that matched his passion for education.

Scope of  work:

  • Logo development
  • Character & story development
  • Website development
  • Film clip

Character Development

Jurassic Joe - Character Development
Jurassic Joe - Character Development

We are a creative agency with on and offline expertise in branding and advertising. We bring to life innovative ideas brands need in today’s cluttered marketing space.