Next Thursday

Amart Furniture

next Thursday evolves Super Amart into Amart Furniture
Super Amart, a household name in furniture retail since 1970, has appointed independent agency next Thursday to give their brand an image lift, including the new name Amart Furniture in selected markets from October 2016. The rebranding includes a fresh new logo, point of sale, catalogues, digital, radio and new television campaign rolling out brand and retail commercials.

Amart Furniture’s campaign line is ‘Furniture for life’. Quality furniture that’s built to last, with a lifespan that can cross generations, designed for living in Australia, for the way Australian’s really live, and always great value. The campaign pays respect to the brand’s heritage, which has been part of everyday Australian life for over 40 years, with that connection told through the lives of the Martin family.

TV: The Martins – Silly Season

Amart Furniture - Video

TV: The Martins – Outdoor Dining

Amart Furniture - Video

TV: The Martins – Bedding

Amart Furniture - Video

TV: The Martins – Retail

Amart Furniture - Video

Digital banner

Catalogues

Tram Wrap

Radio

  • 1

  • 2

  • 3

Careers Australia

Careers Australia is Australia’s leading private provider of vocation education and training. It’s also another client that came to us as a direct result of previous good work. After successfully launching the Australian School of Management in Melbourne within tight deadlines, we we’re offered the chance to pitch, and won the task of creating a brand campaign. The ‘Upgrade Today’ campaign demonstrated just some of the many courses and hands on training experiences students available to students to improve education and qualifications. Our work put Careers Australia on television and into digital spaces to reach a wide and diverse audience, from potential students to decision makers in business and government.

We created:

  • Campaign strategy
  • TV 
  • Radio
  • Outdoor
  • Digital display
  • Program sponsorship (Australian Survivor)

Video

Careers Australia - Video

Radio

  • 1

  • 2

  • 3

  • 4

  • 5

gotU - Allianz Global Assistance

Got gotU? If you drive a car, you should, for lots of good reasons. gotU is the new way to get roadside assistance, and is a whole a new sub-brand for international assistance provider Allianz Global Assistance. gotU is Australia’s first pay as you go, on demand, roadside assistance service. It works like Uber, and is now available in Sydney, Melbourne and Brisbane.

Allianz Global Assistance invited us on to the project day-one to come up with the name, look and feel for the whole campaign, comprising bus sides, taxi backs and billboards, along with radio, digital, app design and website. Before you get a flat tyre or battery, or run out fuel, get the download for breakdowns. gotU.

Scope of work:

  • Brand Identity
  • Campaign strategy
  • Launch video
  • Radio
  • Outdoor
  • Digital

Website - www.gotu.com.au

gotU - Website

Digital banner

Outdoor

gotU - Outdoor

Outdoor

gotU - Outdoor

Outdoor

gotU - Outdoor

Outdoor

gotU - Outdoor

Outdoor

gotU - Outdoor

Outdoor

gotU - Outdoor

Outdoor

gotU - Outdoor

Outdoor

gotU - Outdoor

Launch Video

gotU - Video

Radio

  • Battery

  • Fuel

  • Tyre

  • Keys

App

gotU - App

Australian School of Management

The Australian School of Management wanted to launch their new campus in Melbourne. Yesterday. Nothing like a challenge, but got stuck in and within a very short space of time created the launch campaign.

Think you’re management material? was the question, the challenge we put to people who wanted to improve their career. And we had just the place to do it, opposite Federation Square. Nothing says management like pinstripe cloth, so that became the perfect visual expression for the campaign in various digital forms and one very big tram, covered nose to tail in pinstripe, with matching shirt and embroidery copy patches. Did it catch on? Enrolments exceeded all expectations.

Scope of work:

  • Campaign strategy
  • Transit
  • Digital

Transit

Australian School of Management - Transit

Radio

Thousand Guineas - JBS

JBS is the largest animal protein processing company in the world, and Australia, with an impressive catalogue of premium beef brands.

When they wanted to develop a completely new brand for their finest Shorthorn, we discovered the breed had a legendary reputation for quality, established in 1810 when a world record 1,000 guineas (worth $375,000 in today’s money) was paid for a foundation steer. It was a true story that said so much and proved the perfect inspiration for creating the new Thousand Guineas brand, now served in the best restaurants, rare, medium and, if you insist, well done.

Scope of work:

  • Brand name
  • Strategy and roll out
  • Packaging
  • POS

Packaging - Thousand Guineas

Thousand Guineas - Packaging

POS - King Island Beef

Thousand Guineas - POS

Curtain Wonderland

When national home and living retailer Curtain Wonderland asked us to develop creative to position their brand in a more modern and aspirational way, we discovered they sold so much more than just curtains and blinds. This lead our team to base the idea around the theme of Alice in Wonderland and the positioning of “Wonder what you’ll find?” The timing couldn’t have been better with the launch of “Alice Through the Looking Glass” in cinemas at the same time the bus backs hit the streets in Sydney and Brisbane.

What makes this campaign extra special and proud is this image was shot by our in-house photographer Matt Fryer and did not require any external suppliers. With bus backs being somewhat of a challenging medium with the ‘safe areas’ and distracting indicator lights etc, we’re very happy with how it turned out.

Scope of work:

  • Bus Back
  • Photography

Ladbrokes

Ladbrokes.com.au are the leading innovator in online bookmaking, and as such, strive to set the bar in everything they do – including their advertising. No small feat in such a competitive market, but one we take on with relish. Over the last two years, we’ve worked closely with Ladbrokes to create a brand that continues to take their awareness, recall, brand love and most importantly, revenue, to unprecedented heights.

In fact, Australia is performing so well that our work has been replicated back in the mother country. Not bad for a bunch of convicts!

Scope of work:

  • Campaign strategy
  • TV (brand and retail)
  • Radio
  • Outdoor
  • Bus
  • Digital banners
  • Digital takeovers

TV: NRL

Ladbrokes - Video

TV: Racing 'Dog barking' BMW Instincts

Ladbrokes - Video

TV: AFL

Ladbrokes - Video

TV: Cricket Classic Catch[es]

Ladbrokes - Video 7

TV: The Shout

Ladbrokes - Video 5

TV: In a flash

Ladbrokes - Video 1

Outdoor

Digital takeover: Rich Media OTP (over the page)

Ladbrokes - Digital 1

Digital takeover: Rich Media Expandable

Yellow Cover

Already leaders in heavy vehicle insurance, CGU and Vero owned NTI broadened their offering by buying out Lumley’s mobile plant & equipment portfolio. The transfer provided brokers and customers with access to NTI’s expertise and specialisation in the heavy vehicle insurance market.

Existing policy holders needed to be retained and new customers established. A new brand name and identity was developed that was intrinsic to the construction industry.

Scope of work:

  • Brand strategy
  • Brand identity
  • Brand launch
  • Communication
  • Digital

Identity: Brand development

Yellow Cover - Logo

Launch communication

Launch web video

Yellow Cover - Video

TUH Health Fund

When TUH asked us to create a brand campaign with genuine personality, we decided to do something a little different. TUH can’t compete with the budgets of the big boys in the category, but they can match them in most areas of health cover. So our aim was to get noticed in a very competitive market. This approach got them a bunch of new members, and continues to grow with each new burst of activity.

Scope of work:

  • Brand strategy
  • Print communications
  • Digital strategy
  • Branded environment

TV

TUH Health Fund - TVC

TVC

TUH Health Fund

Digital banner

Nant Distilling Company

Nant Tasmanian Highland Single Malt Whisky was catapulted to world renown in 2012 when Jim Murray, the author of the Whisky Bible, scored the Nant Single Malt (American Oak Bourbon Wood) 95.5 out of 100. This ‘Liquid Gold’ status saw Nant rated among the top 50 whiskies in the world for that year, and many more accolades have followed since.

Scope of work:

  • Brand and retail strategy
  • Packaging
  • Advertising
  • Digital
  • Branded Envonment
  • Brand Ambassadorship
  • Photography

Packaging

Outdoor

Nant - Print 1
Nant - Print 3
Nant - Outdoor 2

Brand Ambassadorship: Matthew Hayden

NTI

As the only specialist truck and heavy automotive insurance specialist in Australia, nobody does it quite like NTI. When we were asked to help them tell their and their customers’ stories to the transport industry, we could never have guessed at just what an amazing journey it is turning out to be. In all our experience we’ve never come across such impassioned brand advocates, nor the kind of loyalty that has seen many of their customers remain with them for 10, 15 and even 20 years. It has been a great honour to travel all over Australia to interview their customers, meet members of the NTI Team and play our small part in the telling of the ‘True Stories’ campaign. We invite you to take a look and to see for yourself what makes NTI the unparalleled leader in their field.

Scope of work:

  • Campaign strategy
  • Customer interviews
  • Online documentary videos
  • Press
  • Microsite development
  • Digital banners

Online documentary video

NTI - Video 2

Print

QTMB

As a ‘mutual’ bank, owned by its customers, QTMB does things a little differently to the big banks. They like to take a more human approach to things, and as you might expect with their Queensland Teachers Credit Union heritage, they’re particularly helpful in the education sector.

Scope of work:

  • TV & Cinema
  • Online videos
  • Web skin design
  • Print
  • Competition structure (gamification)

TV

QT Mutual Bank - TV

Website - www.qtmb.com.au

QTMB - Website

Leukaemia Foundation

While we all know of The World’s Greatest Shave, few people are aware of the various types of blood cancers, just how many Australians are diagnosed each day, the devastating impact these blood cancers have on the lives of sufferers and their families, and how the foundation works to help people in need right across the country.

Scope of work:

  • Campaign strategy
  • TV
Leukaemia Foundation - Video 1

Identity: Brand Positioning

Identity - Brand Positioning

Vanriet

757 Ann Street is a brand new A-Grade office building in the heart of Brisbane’s vibrant Fortitude Valley.

We created the ‘757’ brand and developed a look that took cues from the distinctive architectural form of the building. This created contextural relevance in an area saturated with new commercial developments all competing for the same attention.

We focused on the features and benefits of the building and location, showing how aspects of the building directly affect happiness, productivity and success in the work place.

Scope of work:

  • Identity
  • Print communications
  • Branded Environment
  • Digital
  • Photography

Marketing collateral

Jurassic Joe

Lights, Camera, Action Music! For little kids (and the odd big kid) who love dinosaurs, Jurassic Joe is the biggest littlest rock star in the world! As a teacher who strongly advocates learning through music, Joe needed a brand look and feel that matched his passion for education.

Scope of  work:

  • Logo development
  • Character & story development
  • Website development
  • Film clip

Character Development

Jurassic Joe - Character Development
Jurassic Joe - Character Development

We are a creative agency with on and offline expertise in branding and advertising. We bring to life innovative ideas brands need in today’s cluttered marketing space.