next Thursday evolves Super Amart into Amart Furniture
Super Amart, a household name in furniture retail since 1970, has appointed independent agency next Thursday to give their brand an image lift, including the new name Amart Furniture in selected markets from October 2016. The rebranding includes a fresh new logo, point of sale, catalogues, digital, radio and new television campaign rolling out brand and retail commercials.
Amart Furniture’s campaign line is ‘Furniture for life’. Quality furniture that’s built to last, with a lifespan that can cross generations, designed for living in Australia, for the way Australian’s really live, and always great value. The campaign pays respect to the brand’s heritage, which has been part of everyday Australian life for over 40 years, with that connection told through the lives of the Martin family.